"Lesestart für Flüchtlingskinder" is a nationwide program that familiarizes refugee children and their parents with reading aloud and reading in first reception facilities in order to gain initial access to the German language and support learning to read. It is financed by the Federal Ministry of Education and Research and carried out by the Reading Foundation.
The Zustell-, Transport- und Vertriebsgesellschaft mbH & Co. KG (ztv) won the tender for the nationwide programme "Lesestart für Flüchtlingskinder" in May 2016 and successfully completed the first campaigns of the campaign in 2016 and 2017.
On the basis of these findings, ztv Logistik has qualified itself for further campaigns with its services in the fields of action logistics and fulfilment. For 2018, ztv Logistik will be responsible for the packaging of the Lesestart sets consisting of
- Set-Book "Welcome - My first picture dictionary"
- Bags LS refugee children
- Flyer LS refugee children.
In spring, ztv then assembled the reading and media boxes for the "Lesestart für Flüchtlingskinder" programme, consisting of around 35 different books and ten games. The reading and media boxes give children of different ages and their parents access to language-enhancing reading and play media. In this way, older siblings can also be integrated.
The Lesestart sets for refugee children will be distributed in four mailing campaigns throughout the year 2018 to the initial reception facilities, the Lese- und Medienbox in a one-off mailing campaign.
Further information can be found at: